Bachelor dual Studies BWL - Handelsmanagement
Your dual study program BWL - Handelsmanagement (B.A.)
The Business Administration with the focus on Retail Management dual study programme will train you to become an expert in the challenges of modern retail. From the precise planning of delivery dates and the creation of meaningful market analyses to the development of effective sales strategies, you will acquire comprehensive knowledge. This degree course covers business fundamentals as well as specific aspects of (online) marketing and teaches you how the value chain of retail companies can be optimised. Start your dual study programme in Business Administration - Retail Management and put retail companies on the road to success.
Depending on where you study, you will study in one of our two study models: dual study programme or dual myStudium.
FACT CHECK: YOUR DUAL STUDY PROGRAMME
Study Model
Theory:
Classes on campus (dual studies) or
Voluntary courses on campus or virtually via livestream (dual myStudium)
Practice: 20 hours/week with a practice partner of your choice
Duration
Your degree programme lasts 6-7 semesters and has 180 Credit Points, depending on the study model.
STUDY LOCATIONS
Aachen, Augsburg, Berlin, Bielefeld, Bochum, Bonn, Braunschweig, Bremen, Chemnitz*, Dortmund, Dresden, Duisburg, Düsseldorf, Erfurt, Essen, Frankfurt, Freiburg, Hamburg, Hannover, Karlsruhe, Kassel, Kiel, Köln, Leipzig, Lübeck, Mainz, Magdeburg, Mannheim, München, Münster, Nürnberg, Potsdam, Regensburg, Rostock, Stuttgart, Ulm, Virtueller Campus, Wuppertal, Würzburg
Depending on study model and study start
START AND DURATION OF STUDIES
For this degree programme it is possible to start 4 times a year.
Start:
01.01.2025
01.04.2025
01.07.2025
01.10.2025
You can apply up to 1 month before the start of your studies.
Duration:
7 semesters
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.A.
System accredited. The IU is state-recognised and system-accredited by FIBAA. All degree programmes are individually accredited and therefore bear the seal of the Accreditation Council.
Dual study programmes for the Bachelor BWL - Handelsmanagement
You can complete your Bachelor's degree in BWL with the focus on Handelsmanagement in one of our two study models, depending on the study location: The dual study programme or the dual myStudium. What doesn't change: You will spend 20 hours a week with a practice partner of your choice and gain important work experience. Find out more about the study models now!
Dual study programme model: Courses on campus + 20 hours/week with your practice partner.
Study locations: Aachen, Augsburg, Berlin, Bielefeld, Bochum, Bremen, Dortmund, Dresden, Duisburg, Düsseldorf, Essen, Frankfurt, Freiburg, Hamburg, Hannover, Kassel, Köln, Leipzig, Mainz, Mannheim, München, Nürnberg, Regensburg, Stuttgart, Ulm, Virtueller Campus
Dual myStudium study model: Voluntary courses on campus or virtually via livestream + 20 hours/week with your practice partner.
Study locations: Aachen, Bielefeld, Bochum, Bonn, Braunschweig, Chemnitz*, Duisburg, Erfurt, Freiburg, Karslruhe, Kassel, Kiel, Lübeck, Magdeburg, Münster, Potsdam, Regensburg, Rostock, Virtueller Campus, Wuppertal, Würzburg
Contents of the dual study programme in BWL - Handelsmanagement
The dual study programme in Business Administration with the focus on Retail Management prepares you to master the current challenges facing the retail industry, such as digitalisation and international competition. This degree programme teaches you how to make retail companies fit for the future and competitive by taking an in-depth look at business fundamentals, market research and (online) marketing. The dual study programme in Business Administration - Retail Management also sharpens your understanding of international trade law and the optimisation of value chains.
You can find a detailed curriculum on the page of your chosen study model BWL - Handelsmanagement Dual Studies Programme or BWL - Handelsmanagement Dual myStudium. A semester could look like this:
Any Questions? Bring them on.
Why you should study BWL - Handelsmanagement dual
Theory & Practice
15.000 Praxispartner
Private studies for 0€
Request free study brochure
Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.
DUAL STUDIES BWL - HANDELSMANAGEMENT: YOUR CAREER PERSPECTIVES
The dual degree programme in BWL with the focus on Handelsmanagement offers you many perspectives: You can start as an expert in the middle management of wholesale and retail companies as well as trading groups - and in very different sectors. Whether it's food, textiles or the automotive industry, online retail or the local branch: the choice is yours. After graduation, you can work as a ...
(JUNIOR) BRANCH MANAGER
As a Branch Manager, you are not only responsible for the success and further development of your branch and employees. You take care of personnel planning and manage your employees professionally and disciplinarily. In addition, you ensure the profitability of your sales outlet by keeping an overview of the key figures, optimising processes and optimally managing the purchase of goods.
CUSTOMER RELATIONSHIP MANAGER
As a Customer Relationship Manager, you are responsible for the customer relationship management of your company. You ensure that the company is perceived positively by customers and develop measures for customer retention and acquisition. You evaluate data to conclude buying behaviour, customer satisfaction and your target group. To do this, you use special software that supports you in your work.
E-COMMERCE MANAGER
As an e-commerce Manager, you are responsible for the online presence of your company. Your tasks can be very diverse and range from selecting the product range to managing returns. To ensure the success of the webshop, you optimise prices, monitor sales processes and develop marketing measures. To do this, you work closely with other departments, such as sales and marketing.
Awards, accreditations and certifications
