Logo
Titelbild für Infoseite “duales Studium BWL Handelsmanagement": Studentin in Büro
Dual myStudium
Titelbild für Infoseite “duales Studium BWL Handelsmanagement": Studentin in Büro

Bachelor Duales myStudium BWL - Handelsmanagement*

*Translated: Business Administration - Retail Management. Only available in German


Retail needs bright minds like you: start your dual degree in business administration retail management: With the dual myStudium at IU.

Your dual myStudium BWL - Handelsmanagement

From planning delivery dates to creating market analyses and sales strategies: In this dual degree programme in BWL with the focus on Handelsmanagement, you will learn how to successfully advance retail companies. You will study:

  • Business administration and industry-specific basics

  • (Online) Marketing and the targeted use of marketing concepts

  • Optimising the value chain of retail companies



Your study model: dual myStudium

You complete your degree programme with voluntary courses on campus or virtually via livestream - depending on how it suits your life. You will apply what you have learnt in projects and at work with your practice partner.

Your personal contact

Your benefits

Flexible studies

Simply decide for yourself whether you want to learn on campus or virtually. And benefit from a structured curriculum at the same time.

Interlocking theory and practice

Thanks to regular alternation between theory and practice, you will always apply what you have learnt directly in the practical phases - making it much quicker and easier for you to understand the course content.

AI in your studies

Study state-of-the-art: In addition to a variety of digital tools and our instructive AI elective modules, we have developed our own learning AI, with which you will demonstrably learn more efficiently!
Summary

FACT CHECK: YOUR DUAL STUDY PROGRAMME

Study Model

  • Theory: Voluntary courses on campus or virtually via livestream (dual myStudium)

  • Practice: 20 hours/week with a practice partner of your choice

Your degree programme takes 6 semesters and has 180 Credit Points

STUDY LOCATIONS

VIRTUAL STUDIES

Study online at the virtual campus in live classes.


ON CAMPUS

Aachen, Bielefeld, Bochum, Bonn, Braunschweig, Chemnitz*, Duisburg, Erfurt, Freiburg, Karlsruhe, Kassel, Kiel, Lübeck, Magdeburg, Münster, Potsdam, Regensburg, Rostock, Wuppertal, Würzburg

START OF STUDIES

For this degree programme it is possible to start 4 times a year.

DEGREE, ACCREDITATION AND RECOGNITION

Degree: B.A.

Subject to accreditation. 180 ECTS - German

Study-AI Syntea

Deepen your knowledge with Syntea and learn demonstrably more efficiently. Ask questions about the script and test your knowledge - verified by teachers!

Study Content

What awaits you in the dual study programme BWL - Handelsmanagement

Digitalisation, international competition or establishing supply chains: The retail sector is currently facing major challenges. In Business Administration with the focus on Retail Management degree programme, you will learn how to successfully meet these challenges and make retail companies competitive and future-proof. 

  • You will study business management topics such as Market Research & Analysis, Economic Policy as well as Human Resources Marketing and Development.

  • You will acquire knowledge in (online) marketing and deal with markets and consumer behaviour.

  • You will learn the basics of retail management and acquire know-how in international trade, corporate and tax law.

  • You will deal with the value chain of retail companies and their optimisation. 

  • You will take your specialisation modules from the 5th semester onwards.

This is an exemplary curriculum. The order of the modules may vary depending on the start of your studies. Furthermore, your semester is divided into two parts. This means that you always study two modules at the same time.

New: AI-Electives!

With our optional AI elective modules, you will learn everything you need to know about artificial intelligence during your studies and make yourself indispensable on the job market!

  • Learn everything from the basics of AI systems to prompting techniques*

  • We will discuss real use cases that you may encounter in your day-to-day work

  • Take the modules independently of your degree programme and still collect valuable ECTS Points

  • Become a specialist of the future! We are one of the first universities to offer you the best conditions on the labour market

*You can find more information on course content in the module handbook

IU Info Event

You have questions on Dual Studies? Get to know us!

Career

Dual study programme BWL - Handelsmanagement: Your career prospects

The dual degree programme in BWL with the focus on Handelsmanagement offers you many perspectives: You can start as an expert in the middle management of wholesale and retail companies as well as trading groups - and in very different sectors. Whether it's food, textiles or the automotive industry, online retail or the local branch: the choice is yours. After graduation, you can work as a ...

Karrieremöglichkeit “(Junior) Filialleiter:in”: Junge Filialleiterin steht im Fashion-Store neben einem Mitarbeiter und erklärt ihm, wie Ware platziert wird

Some of our practice partners

PanasonicTelekomAWOCheck 24dpdMontel One
Fees

Study fees? You can save them!

Full time
Duration 36 months
Your practice partner will cover your tuition fees. Depending on the company, you may even receive additional remuneration.

US$0

Additional Costs

Private, state-recognised University

Highest quality teaching

Personal support

Admission Requirements

Admission requirements

We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!

Frequently asked questions about the bachelor BWL - Handelsmanagement

We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you. 

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“