Bachelor Duales Studium BWL - Handelsmanagement*
*Translated: Business Administration - Retail Management. Only available in German
Retail needs bright minds like you: start your dual degree in business administration retail management: With the dual study programme at IU.
Your dual study programme BWL - Handelsmanagement
From planning delivery dates to creating market analyses and sales strategies: In this dual degree programme in BWL with the focus on Handelsmanagement, you will learn how to successfully advance retail companies. You will study:
Business administration and industry-specific basics
(Online) Marketing and the targeted use of marketing concepts
Optimising the value chain of retail companies
Your study model: Dual study programme
You complete your degree programme with courses on campus. You will learn in small groups, can actively participate and ask questions. You will apply what you have learnt in projects and at work with your practice partner.
Your personal contact
*Availability: Mon - Fri from 8am - 7pm
Your benefits
Interlocking theory and practice
Teaching at the highest level
No Numerus Clausus
FACT CHECK: YOUR DUAL STUDY PROGRAMME
Study Model and Duration
Theory: Classes on campus
Practice: 20 hours/week with a practice partner of your choice
Your degree programme takes 7 semesters and has 180 Credit Points.
STUDY LOCATIONS
Augsburg, Berlin, Bremen, Dortmund, Dresden, Düsseldorf, Essen, Frankfurt, Hamburg, Hannover, Köln, Leipzig, Mainz, Mannheim, München, Nürnberg, Stuttgart, Ulm
START AND DURATION OF STUDIES
For this degree programme it is possible to start 4 times a year.
Start:
01.01.2025
01.04.2025
01.07.2025
01.10.2025
You can apply up to 1 month before the start of your studies.
Duration:
7 semesters
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.A.
System accredited. The IU is state-recognised and system-accredited by FIBAA. All degree programmes are individually accredited and therefore bear the seal of the Accreditation Council.
What awaits you in the dual study programme BWL - Handelsmanagement
Digitalisation, international competition or establishing supply chains: The retail sector is currently facing major challenges. In Business Administration with the focus on Retail Management degree programme, you will learn how to successfully meet these challenges and make retail companies competitive and future-proof.
You will study business management topics such as Market Research & Analysis, Economic Policy as well as Human Resources Marketing and Development.
You will acquire knowledge in (online) marketing and deal with markets and consumer behaviour.
You will learn the basics of retail management and acquire know-how in international trade, corporate and tax law.
You will deal with the value chain of retail companies and their optimisation.
You will take your specialisation modules from the 6th semester onwards.
This is an exemplary curriculum. The order of the modules may vary depending on the start of your studies. Furthermore, your semester is divided into two parts. This means that you always study two modules at the same time.
What your dual study program in Business Administration - Retail Management offers you
In the video, you can find out how the dual degree programme in Business Administration is organised at our university. At IU, you benefit from many clear advantages:
You learn in small study groups and receive individual support.
You will enjoy a personal atmosphere at all study locations.
You learn the theory in practical teaching formats.
Your lecturers come from the real world of practice.
At the end of your studies, you will have a state-recognised Bachelor of Arts (B.A.) and 3.5 years of professional experience.
You have questions on Dual Studies? Get to know us!
Dual study programme BWL - Handelsmanagement: Your career prospects
The dual degree programme in BWL with the focus on Handelsmanagement offers you many perspectives: You can start as an expert in the middle management of wholesale and retail companies as well as trading groups - and in very different sectors. Whether it's food, textiles or the automotive industry, online retail or the local branch: the choice is yours. After graduation, you can work as a ...
Some of our practice partners
Study fees? You can save them!
US$0
Private, state-recognised University
Highest quality teaching
Personal support
Your personal contact
Our free student advisory service will gladly help you find your optimal study programme.
Admission requirements
We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
In 5 steps to your Dual Studies programme
1. Apply online
Fill out our online application quickly and easily
Submit your application
Create password for IU application portal
Confirm e-mail address
2. go through application portal
Arrange an initial consultation with the student advisory
Complete your application
Have your CV generated automatically
3. Find your practice partner
Regular exchange with your personal study advisor
Find open positions at our practice partners in the IU application portal and register your interest
IU training to prepare for applications to companies
4. Sign contracts
We sign the contracts with your chosen company together
Your enrolment: We will take over as soon as all documents are available
5. Start your studies
The first step towards your career: Your future at IU International University (IU) starts now
Learn innovatively with the IU Learn app
Our study guides and lecturers will support you during your studies
Frequently asked questions about the bachelor BWL - Handelsmanagement
We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you.
Request free study brochure
Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.
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