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Titelbild für Infoseite “duales Studium BWL Handelsmanagement": Lächelnder dualer Student im Elektronikgeschäft mit Tablet in der Hand
Dual Studies
Titelbild ohne Hintergrund für Infoseite “duales Studium BWL Handelsmanagement": Lächelnder dualer Student mit Tablet in der Hand

Bachelor Duales Studium BWL - Handelsmanagement*

*Translated: Business Administration - Retail Management. Only available in German


Retail needs bright minds like you: start your dual degree in business administration retail management: With the dual study programme at IU.

Your dual study programme BWL - Handelsmanagement

From planning delivery dates to creating market analyses and sales strategies: In this dual degree programme in BWL with the focus on Handelsmanagement, you will learn how to successfully advance retail companies. You will study:

  • Business administration and industry-specific basics

  • (Online) Marketing and the targeted use of marketing concepts

  • Optimising the value chain of retail companies



Your study model: Dual study programme

You complete your degree programme with courses on campus. You will learn in small groups, can actively participate and ask questions. You will apply what you have learnt in projects and at work with your practice partner.

Your personal contact

Your benefits

Interlocking theory and practice

Thanks to regular alternation between theory and practice, you will always apply what you have learnt directly in the practical phases - making it much quicker and easier for you to understand the course content.

Teaching at the highest level

The IU is state-recognised and accredited. 2 out of 3 graduates are taken on by their practice partner directly after graduation.

No Numerus Clausus

What counts for us is the personal interview in which we find out your talents and strengths together.
Summary

FACT CHECK: YOUR DUAL STUDY PROGRAMME

Study Model and Duration

  • Theory: Classes on campus

  • Practice: 20 hours/week with a practice partner of your choice

Your degree programme takes 7 semesters and has 180 Credit Points.

STUDY LOCATIONS

Augsburg, Berlin, Bremen, Dortmund, Dresden, Düsseldorf, Essen, Frankfurt, Hamburg, Hannover, Köln, Leipzig, Mainz, Mannheim, München, Nürnberg, Stuttgart, Ulm

START AND DURATION OF STUDIES

For this degree programme it is possible to start 4 times a year.


Start:
01.01.2025 01.04.2025 01.07.2025 01.10.2025
You can apply up to 1 month before the start of your studies.


Duration:
7 semesters

DEGREE, ACCREDITATION AND RECOGNITION

Degree: B.A.

System accredited. The IU is state-recognised and system-accredited by FIBAA. All degree programmes are individually accredited and therefore bear the seal of the Accreditation Council.

Study Content

What awaits you in the dual study programme BWL - Handelsmanagement

Digitalisation, international competition or establishing supply chains: The retail sector is currently facing major challenges. In Business Administration with the focus on Retail Management degree programme, you will learn how to successfully meet these challenges and make retail companies competitive and future-proof. 

  • You will study business management topics such as Market Research & Analysis, Economic Policy as well as Human Resources Marketing and Development.

  • You will acquire knowledge in (online) marketing and deal with markets and consumer behaviour.

  • You will learn the basics of retail management and acquire know-how in international trade, corporate and tax law.

  • You will deal with the value chain of retail companies and their optimisation. 

  • You will take your specialisation modules from the 6th semester onwards.

This is an exemplary curriculum. The order of the modules may vary depending on the start of your studies. Furthermore, your semester is divided into two parts. This means that you always study two modules at the same time.

What your dual study program in Business Administration - Retail Management offers you

In the video, you can find out how the dual degree programme in Business Administration is organised at our university. At IU, you benefit from many clear advantages:

  • You learn in small study groups and receive individual support.

  • You will enjoy a personal atmosphere at all study locations.

  • You learn the theory in practical teaching formats.

  • Your lecturers come from the real world of practice.

 At the end of your studies, you will have a state-recognised Bachelor of Arts (B.A.) and 3.5 years of professional experience.

IU Info Event

You have questions on Dual Studies? Get to know us!

Career

Dual study programme BWL - Handelsmanagement: Your career prospects

The dual degree programme in BWL with the focus on Handelsmanagement offers you many perspectives: You can start as an expert in the middle management of wholesale and retail companies as well as trading groups - and in very different sectors. Whether it's food, textiles or the automotive industry, online retail or the local branch: the choice is yours. After graduation, you can work as a ...

Karrieremöglichkeit “(Junior) Filialleiter:in”: Junge Filialleiterin steht im Fashion-Store neben einem Mitarbeiter und erklärt ihm, wie Ware platziert wird

Some of our practice partners

PanasonicTelekomAWOCheck 24dpdMontel One
Fees

Study fees? You can save them!

Full time
Duration 42 months
Your practice partner will cover your tuition fees. Depending on the company, you may even receive additional remuneration.

US$0

Additional Costs

Private, state-recognised University

Highest quality teaching

Personal support

Any Questions? Bring them on.

Admission Requirements

Admission requirements

We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!

Frequently asked questions about the bachelor BWL - Handelsmanagement

We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you. 

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“