Bachelor E-Commerce (B.A.)
E-Commerce helps you find the optimal sales channel mix and technically handle issues in business management.
# Distance learning # Dual studies # myStudium
Language : German
Your user experience. Optimized in your E-Commerce studies.
Benefit from online trading as a future-proof growth market. Academically trained e-commerce managers are now among the most demanded sales professionals in digital commerce. Why? Because online experts have to keep an eye on all processes at all times and take over important core tasks in a wide variety of areas. Whether it is the establishment of new distribution channels, the further development of existing sales channels or the business analysis of extensive data structures. The E-commerce degree programme at the IU International University of Applied Sciences (IU) optimally prepares you for a wide range of challenges and ensures a career with a future.
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In our free and non-binding information material you will find out everything about:
Content of your studies
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Your career opportunities. Future-oriented.
Your studies in E-Commerce are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills.
E-Commerce Manager:in
As an e-commerce manager, you work at the intersection among sales, marketing, and IT. You are responsible for ensuring that your company’s online shop always has a good selection of products and is user-friendly. Your work includes, among other things, running discount campaigns and supporting online advertising campaigns. You also organise logistics and shipping and are responsible for setting up a functioning feedback system where your customers feel heard. Depending on where you work, your focus may be more in the business administration side and sometimes more in programming and IT fields. Wherever you work, you can expect a job with a big diversity of activities.
Produktmanager:in
Category-Manager:in im E-Commerce
Choose the way you want to study E-Commerce at the IU
You can study E-Commerce in various study forms. This depends entirely on how your individual everyday life looks like and what prerequisites you have when you begin your studies. The table provides you with a good overview about the benefits of the different forms of study and which model will support you best on your personal path.
Distance Learning
For maximum freedom - study 100% flexible
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Dual Studies
Studies or work experience? Why not both?
You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.
myStudium
Study the way you want after graduating from high school. Campus or online classes – you decide.
Learn on campus during the day or virtually from anywhere, exchange ideas with professors and fellow students and deepen your knowledge on our digital platform. This way you will benefit from the perfect mix of classic student life and flexible online studies!
Request free study brochure
Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.
The most important questions about studying E-Commerce
Your personal contact
Our free student advisory service will gladly help you find your optimal study programme.
Why you should study E-Commerce
As an academic, you have very high chances of working in better-paid positions, you are more secure and you are more flexible in planning your career. A degree provides you with skills that will prepare you for a successful career and give you better career opportunities. Sometimes, only a degree course can lead to a certain profession, and it provides you with technical skills that are useful for your future profession. Apart from that, people with a degree are less affected by unemployment.
This is what your E-Commerce studies at the IU look like
Our bachelor's degree programme in E-Commerce provides you with the ability to optimally understand and analyse the data and data structures underlying online commerce and to convert them into efficient processes. In addition to a comprehensive basic knowledge of business administration, this also includes the specialist know-how in the most sought-after professional fields within digital sales. This way, you can qualify specifically in the areas of Retail Management, Online Marketing or Data Science & Analysis. You will also get to know the most important content management systems and payment systems. With maximum practical relevance, you develop web shops along the user experience. After successfully completing your e-commerce studies, you will perform important functions in e-commerce companies.
Future prospects: What you can do after your studies
Almost every industry now uses web platforms as a sales channel and for customer acquisition. Whether it is B2B or B2C. With the rapid growth of online trading, the demand for skilled workers is also growing. With your E-Commerce degree, a wide range of career opportunities awaits you, e.g. as an E-Commerce Manager, Product Manager or Category Manager in E-Commerce.
Awards, accreditations and certifications
