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Titelbild für Infoseite “duales Studium Kommunikation und PR": Duale Studentin mit Brille trägt Kopfhörer, hat ein Mikrofon vor sich und sitzt im Aufnahme-Studio
Dual Studies
Titelbild für Infoseite “duales Studium Kommunikation und PR": Duale Studentin mit Brille trägt Kopfhörer und blickt in die Kamera

Bachelor Duales Studium Public Relations und Kommunikation*

*Translated: Public Relations and Communications. Only available in German.


Start your career in the communications industry - with your dual degree in Public Relations and Communications: With the dual study programme at IU.

Your dual study programme Public Relations und Kommunikation

Do you like to juggle words? are you creative and open-minded? Then the communications industry needs you! In the dual degree programme Public Relations und Kommunikation, you will study the basics of audiovisual media, digital editorial management, social media & mobile marketing and storytelling. Furthermore, you will acquire comprehensive business administration know-how.

  • You can specialise in Marketing Communication and Corporate Communication during your studies.

  • After your dual degree programme in Public Relations und Kommunikation, numerous career opportunities will be open to you - for example, as an Editor or Social Media Manager.



Your study model: Dual study programme

You complete your degree programme with courses on campus. You will learn in small groups, can actively participate and ask questions. You will apply what you have learnt in projects and at work with your practice partner.

Your personal contact

Your benefits

Interlocking theory and practice

Thanks to regular alternation between theory and practice, you will always apply what you have learnt directly in the practical phases - making it much quicker and easier for you to understand the course content.

Teaching at the highest level

The IU is state-recognised and accredited. 2 out of 3 graduates are taken on by their practice partner directly after graduation.

No Numerus Clausus

What counts for us is the personal interview in which we find out your talents and strengths together.
Summary

FACT CHECK: YOUR DUAL STUDY PROGRAMME

Study Model and Duration

  • Theory: Classes on campus

  • Practice: 20 hours/week with a practice partner of your choice

Your degree programme takes 7 semesters and has 180 Credit Points.

STUDY LOCATIONS

Berlin

START OF STUDIES

For this degree programme it is possible to start up to 4 times a year. You can apply up to 1 month before the start of your studies.


Start:
01.01.2025 01.04.2025 01.07.2025 01.10.2025

Specialisations

  • Marketing Communication

  • Corporate Communication

DEGREE, ACCREDITATION AND RECOGNITION

Degree: B.A.

System Accredited. IU is state-recognized and system-accredited by FIBAA. All degree programs are individually accredited and thus bear the seal of the Accreditation Council.

Study Content

What awaits you in the dual study programme Public Relations und Kommunikation

Among other things, we will provide you with subject-specific and methodological skills in the areas of digital editorial management and social media & mobile marketing - and thus make you ready for the digital transformation. The dual degree programme Public Relations und Kommunikation also focuses on the professional formulation and preparation of texts.  

  • You will learn the basics of scientific work as well as business administration and economics.

  • You learn how to write professionally and develop press strategies as well as how to use current software tools.  

  • You acquire skills in all communicative areas and media genres - online and offline.  

  • You will gain sound know-how about media production, media law and media psychology. 

Deine Vertiefung - Dein Ding

Dein duales Studium Kommunikation & PR bietet Dir viele Perspektiven. Corporate Communication oder Marketing Communication: Im 6. Semester wählst Du eine von zwei Vertiefungsmöglichkeiten – und kannst Dich so noch gezielter auf Deinen Traumjob vorbereiten. 

  • Marketing Communication

  • Corporate Communication

IU Info Event

You have questions on Dual Studies? Get to know us!

What your Kommunikation & PR programme offers you

In the dual degree programme Communication & PR, you learn how companies, organisations or political parties communicate with the public or customers. You can find out exactly what this looks like here:

  • You combine theory at IU with the practice phase in a company.

  • You deal with the processes and structures of communication and the functioning of the media.

  • You acquire knowledge in areas like Business Administration, Media Psychology and Marketing.

With your degree, you will be able to write press releases, annual reports or brochures or take on editorialtasks.

Career

Dual study programme Public Relations und Kommunikation: Your career prospects

Karrieremöglichkeit “PR-Referent:in oder PR-Manager:in”: PR-Referentin präsentiert Ihrem Team eine neue Strategie

Some of our practice partners

PanasonicTelekomAWOCheck 24dpdMontel One
Fees

Study fees? You can save them!

Full time
Duration 42 months
Your practice partner will cover your tuition fees. Depending on the company, you may even receive additional remuneration.

US$0

Additional Costs

Private, state-recognised University

Highest quality teaching

Personal support

Any Questions? Bring them on.

Admission Requirements

Admission requirements

We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!

Frequently asked questions about the bachelor Public Relations und Kommunikation

We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you. 

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“