Bachelor Duales Studium Public Relations und Kommunikation*
*Translated: Public Relations and Communications. Only available in German.
Start your career in the communications industry - with your dual degree in Public Relations and Communications: With the dual study programme at IU.
Your dual study programme Public Relations und Kommunikation
Do you like to juggle words? are you creative and open-minded? Then the communications industry needs you! In the dual degree programme Public Relations und Kommunikation, you will study the basics of audiovisual media, digital editorial management, social media & mobile marketing and storytelling. Furthermore, you will acquire comprehensive business administration know-how.
You can specialise in Marketing Communication and Corporate Communication during your studies.
After your dual degree programme in Public Relations und Kommunikation, numerous career opportunities will be open to you - for example, as an Editor or Social Media Manager.
Your study model: Dual study programme
You complete your degree programme with courses on campus. You will learn in small groups, can actively participate and ask questions. You will apply what you have learnt in projects and at work with your practice partner.
Your personal contact
*Availability: Mon - Fri from 8am - 7pm
Your benefits
Interlocking theory and practice
Teaching at the highest level
No Numerus Clausus
FACT CHECK: YOUR DUAL STUDY PROGRAMME
Study Model and Duration
Theory: Classes on campus
Practice: 20 hours/week with a practice partner of your choice
Your degree programme takes 7 semesters and has 180 Credit Points.
STUDY LOCATIONS
Berlin
Available on the following campuses from
START OF STUDIES
For this degree programme it is possible to start up to 4 times a year. You can apply up to 1 month before the start of your studies.
Start:
01.01.2025
01.04.2025
01.07.2025
01.10.2025
Specialisations
Marketing Communication
Corporate Communication
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.A.
System Accredited. IU is state-recognized and system-accredited by FIBAA. All degree programs are individually accredited and thus bear the seal of the Accreditation Council.
[[Berlin Subject to governmental approval: Berlin]
What awaits you in the dual study programme Public Relations und Kommunikation
Among other things, we will provide you with subject-specific and methodological skills in the areas of digital editorial management and social media & mobile marketing - and thus make you ready for the digital transformation. The dual degree programme Public Relations und Kommunikation also focuses on the professional formulation and preparation of texts.
You will learn the basics of scientific work as well as business administration and economics.
You learn how to write professionally and develop press strategies as well as how to use current software tools.
You acquire skills in all communicative areas and media genres - online and offline.
You will gain sound know-how about media production, media law and media psychology.
Deine Vertiefung - Dein Ding
Dein duales Studium Kommunikation & PR bietet Dir viele Perspektiven. Corporate Communication oder Marketing Communication: Im 6. Semester wählst Du eine von zwei Vertiefungsmöglichkeiten – und kannst Dich so noch gezielter auf Deinen Traumjob vorbereiten.
Marketing Communication
Corporate Communication
You have questions on Dual Studies? Get to know us!
What your Kommunikation & PR programme offers you
In the dual degree programme Communication & PR, you learn how companies, organisations or political parties communicate with the public or customers. You can find out exactly what this looks like here:
You combine theory at IU with the practice phase in a company.
You deal with the processes and structures of communication and the functioning of the media.
You acquire knowledge in areas like Business Administration, Media Psychology and Marketing.
With your degree, you will be able to write press releases, annual reports or brochures or take on editorialtasks.
Dual study programme Public Relations und Kommunikation: Your career prospects
Some of our practice partners
Study fees? You can save them!
US$0
Private, state-recognised University
Highest quality teaching
Personal support
Your personal contact
Our free student advisory service will gladly help you find your optimal study programme.
Admission requirements
We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
In 5 steps to your Dual Studies programme
1. Apply online
Fill out our online application quickly and easily
Submit your application
Create password for IU application portal
Confirm e-mail address
2. go through application portal
Arrange an initial consultation with the student advisory
Complete your application
Have your CV generated automatically
3. Find your practice partner
Regular exchange with your personal study advisor
Find open positions at our practice partners in the IU application portal and register your interest
IU training to prepare for applications to companies
4. Sign contracts
We sign the contracts with your chosen company together
Your enrolment: We will take over as soon as all documents are available
5. Start your studies
The first step towards your career: Your future at IU International University (IU) starts now
Learn innovatively with the IU Learn app
Our study guides and lecturers will support you during your studies
Frequently asked questions about the bachelor Public Relations und Kommunikation
We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you.
Request free study brochure
Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.
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Awards, accreditations and certifications
