Bachelor Public Relations & Kommunikation

Today's PR professionals can manage public relations in the traditional way and also bring know-how in online strategies and workflow digitalisation to the table. Become one of them with your distance learning programme in “Public Relations & Kommunikation” at IU International University of Applied Sciences (IU). 

*This programme focuses on public relations and communication. 

How your studies get you ahead:  

• You will explore the modern development of the communications industry and technologies, focusing on current and future job market demands. 

• You will acquire solid knowledge of communication science, as well as practical and application-oriented skills.  

• After graduation, you will be a true all-rounder and start your career in diverse fields across the media sector, such as in PR and advertising agencies, communications departments of publishing houses and broadcasters, and PR departments of associations, organisations, and small, medium, and large companies.  

• With completed vocational training as "Kaufmann:frau für Büromanagement" (Management Assistant for Office Management) or "Industriekaufmann:frau" (Industrial Clerk), you benefit both time-wise and financially during your studies: You save at least 50 ECTS credits. 

You will acquire all essential communication science knowledge and practical and application-oriented skills for a successful career in the extensive media and communication sector. There is a special focus on the current and future demands of the job market in the digital age. Your studies prepare you for tasks such as designing and implementing communication strategies and measures, collecting and processing data/information, communicating with stakeholders, content creation, and much more. You will also gain specific skills such as press strategy and PR controlling or digital editorial management. In specialisation tracks, you have the opportunity to focus on your desired occupational field. 

Electives: In Electives A, B and C, you choose two elective modules each. Elective D: Decide at the beginning of your studies between an internship at a company or all modules from Elective D. You complete the internship with a written reflection. If you choose the modules from Elective D, all modules from this elective must be completed. Mixed forms between the internship and Elective D are not possible. 

As a PR professional, exciting career prospects with lucrative opportunities for advancement await you.

Depending on your personal or professional situation, full-time study is not always easy to manage. That is why we have also developed part-time programmes for all our degrees, which offer flexible and longer study periods. This way, you can study alongside your job or during your time off, whether at home or abroad. The content of the different models is identical. Depending on the study model, we will adjust your tuition fees accordingly. With the part-time variants, your weekly study workload is reduced.

Can't finish your degree in the allotted time? No problem! We will develop the right study model for everyone. If you realise that you need more time, you can easily switch to another study model with three months’ notice before the end of the month. These are our different study models:

*The fees for this period only apply if you continue your studies with us.

Do you need support with your application for recognition? In our recognition guide you'll find everything you need to know. 

We make it possible: At IU International University you can start your desired course of study - without any NC, state-recognized, with or without a general A-Level!

Our free student advisory service will gladly help you find your optimal study programme.  

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.