Bachelor Duales myStudium Marketing*
*Translated: Marketing. Only available in German.
Creative minds wanted! Exciting tasks await you in marketing. Start your dual studies in marketing now: With the dual myStudium at IU.
Note: You will find this degree programme as Marketingmanagement in the online application
Your dual myStudium Marketing
How do you inspire customers for a product? How do you bind them to a brand in the long term? That's exactly what you will learn in the dual degree programme Marketing! Among other things, you will deal with exciting topics such as digital business models, CRM, market research and current marketing trends. After your dual degree programme, many career options will be open to you - for example, in the marketing department of a company, at publishing houses or in media and PR agencies.
Your study model: dual myStudium
You complete your degree programme with voluntary courses on campus or virtually via livestream - depending on how it suits your life. You will apply what you have learnt in projects and at work with your practice partner.
Your personal contact
*Availability: Mon - Fri from 8am - 7pm
Your benefits
Flexible studies
Interlocking theory and practice
AI in your studies
FACT CHECK: YOUR DUAL STUDY PROGRAMME MARKETING
Study Model
Theory: Voluntary courses on campus or virtually via livestream (dual myStudium)
Practice: 20 hours/week with a practice partner of your choice
Your degree programme takes 6 semesters and has 180 Credit Points
STUDY LOCATIONS
VIRTUAL STUDIES
Study online at the virtual campus in live classes.
ON CAMPUS
Aachen, Augsburg, Bielefeld, Bochum, Bonn, Braunschweig, Bremen, Chemnitz*, Dortmund, Duisburg, Erfurt, Essen, Freiburg, Hannover, Karlsruhe, Kassel, Kiel, Leipzig, Lübeck, Mannheim, Münster, Potsdam, Regensburg, Rostock, Ulm, Wuppertal, Würzburg
Available on the following campuses from
START OF STUDIES
For this degree programme it is possible to start up to 4 times a year. You can apply up to 1 month before the start of your studies.
Specialisations
KI im Marketing
Social Media Marketing
Online Marketing
E-Commerce
Psychologie
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.A.
System Accredited. IU is state-recognized and system-accredited by FIBAA. All degree programs are individually accredited and thus bear the seal of the Accreditation Council.
[[Aachen, Bochum, Chemnitz, Duisburg, Erfurt, Karlsruhe, Kassel, Wuppertal Subject to governmental approval: Aachen, Bochum, Chemnitz, Duisburg, Erfurt, Karlsruhe, Kassel, Wuppertal]
Study-AI Syntea
Deepen your knowledge with Syntea and learn demonstrably more efficiently. Ask questions about the script and test your knowledge - verified by teachers!
What awaits you in the dual study programme Marketing
In the Marketing dual degree programme, you will deal with marketing goals and strategies to achieve these goals. You will also learn how to align your measures with the requirements of a target group and deal with the various communication and sales channels.
You will learn about the importance of consumer behaviour for marketing decisions.
You will become familiar with the methods of the marketing mix and apply them.
You will deal with the challenges of international and intercultural marketing.
Your Specialisations
Your dual study programme in Marketing offers you many perspectives. You can prepare yourself even more specifically for your dream job.
KI im Marketing
Social Media Marketing
Online Marketing
E-Commerce
Psychologie
You have questions on Dual Studies? Get to know us!
New: AI-Electives!
With our optional AI elective modules, you will learn everything you need to know about artificial intelligence during your studies and make yourself indispensable on the job market!
Learn everything from the basics of AI systems to prompting techniques*
We will discuss real use cases that you may encounter in your day-to-day work
Take the modules independently of your degree programme and still collect valuable ECTS Points
Become a specialist of the future! We are one of the first universities to offer you the best conditions on the labour market
*You can find more information on course content in the module handbook
Dual study programme Marketing: Your career prospects
Marketing is not only omnipresent but also constantly changing. This makes a career in this professional field exciting and very diverse - especially in online marketing. After graduating, you can start your career at advertising, media and PR agencies. Marketing specialists are also in demand in nationally and internationally active companies in every sector as well as in management consultancies. For instance, you can work as an...
Some of our practice partners
Study fees? You can save them!
US$0
Private, state-recognised University
Highest quality teaching
Personal support
Your personal contact
Our free student advisory service will gladly help you find your optimal study programme.
Admission requirements
We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
In 5 steps to your Dual Studies programme
1. Apply online
Fill out our online application quickly and easily
Submit your application
Create password for IU application portal
Confirm e-mail address
2. go through application portal
Arrange an initial consultation with the student advisory
Complete your application
Have your CV generated automatically
3. Find your practice partner
Regular exchange with your personal study advisor
Find open positions at our practice partners in the IU application portal and register your interest
IU training to prepare for applications to companies
4. Sign contracts
We sign the contracts with your chosen company together
Your enrolment: We will take over as soon as all documents are available
5. Start your studies
The first step towards your career: Your future at IU International University (IU) starts now
Learn innovatively with the IU Learn app
Our study guides and lecturers will support you during your studies
Frequently asked questions about the bachelor Marketing
We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you.
Request free study brochure
Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.
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Awards, accreditations and certifications
