Bachelor Marketing
myStudium Marketing
Do you want a job that plays a decisive role in shaping the success of companies, products and markets? Then get the necessary comprehensive expertise with your bachelor's degree in Marketing at IU. Because developing effective marketing strategies requires a broad range of knowledge that goes far beyond the four Ps (product, price, place, promotion). As a marketing expert, you have to understand markets, recognise trends and analyse customer needs. And you also have to enter the digital world with confidence so that you can later work as a manager and marketing expert in a wide range of industries.
Your benefits
TOP-LEVEL QUALITY
STUDY THE WAY YOU WANT
LECTURERS FROM THE PROFESSIONAL WORLD
YOUR MYSTUDIUM IN SHORT
Degree, Duration & Admission
Degree: B.A., 180 ECTS credits Study
Duration: 6 Semesters
Admission: A-levels (Technical Diploma), Subject-specific higher education entrance qualification or possible without A-levels. Please find further information under Admission.
Study Model & Examinations
Regular classes led by lecturers from the field at the location or virtual campus. In addition, digital self-study to prepare for face-to-face meetings. In addition, digital self-study to prepare for attendance phases. Exams can be taken at your location or flexibly online.
Courses
2-3 days per week in the attendance phase. Practical work with your fellow students under the guidance of experienced lecturers. Days and times vary depending on location/semester.
STUDY LOCATIONS
Available on the following campuses from
Accrediation
Tuition Fees
399€ per month (plus 699€ graduation fee at the end of the program). All your learning and teaching material is already included in the fees.
Study-AI Syntea
Deepen your knowledge with Syntea and learn demonstrably more efficiently. Ask questions about the script and test your knowledge - verified by teachers!
Recognition of practice
Are you doing an internship or have a working student job? Great, we'll give you credit for this experience! Save valuable time by completing 30 ECTS of your theory time as practical work instead.
For the exact admission requirements, simply consult the module handbook or ask our student advisory service.
We are the first university in Germany to have developed its own learning AI to help you study even more successfully:
Syntea is there to help you learn flexibly 24/7 - prooven to be more efficient!
You get answers to your questions about the script at any time, which our lecturers verify.
You can also test your knowledge: Syntea asks you specific questions about the material.
This is what awaits you in your study programme Marketing
In the Marketing myStudium programme, in addition to the basics of business administration, you will learn analytical and creative skills. You will learn everything about classic and modern marketing tools, and how to use them in a targeted manner. In addition, you will acquire interdisciplinary know-how and essential key competencies.
Our Bachelor's degree programme is modular. This means that you study different subject areas, which are divided into so-called "modules". Within these modules, there is usually an introductory course and an in-depth course that systematically prepare you for the completion of the module. Within the modules, you receive ECTS points (European Credit Transfer System) for each successful completion, which are a record of your achievements. These ECTS points are internationally comparable and of course, internationally recognised.
Compulsory elective modules: You choose two compulsory elective modules each in compulsory elective areas A, B and C. Compulsory elective area D: Decide at the beginning between an internship at a company or modules from compulsory elective area D. You complete the internship with a practical reflection. If you decide in favour of the modules from compulsory elective area D, all modules from this area must be completed. Mixed forms between internship and compulsory elective area D are not possible.
New: AI-Electives!
With our optional AI elective modules, you will learn everything you need to know about artificial intelligence during your studies and make yourself indispensable on the job market!
Learn everything from the basics of AI systems to prompting techniques*
We will discuss real use cases that you may encounter in your day-to-day work
Take the modules independently of your degree programme and still collect valuable ECTS Points
Become a specialist of the future! We are one of the first universities to offer you the best conditions on the labour market
*You can find more information on course content in the module handbook
You have questions on myStudium? Get to know us!
This is why myStudium is worthwhile
In our video, you will learn what awaits you in myStudium and what advantages you will benefit from at the IU:
You learn in a particularly practical way in small study groups.
During your studies, you will be supported by study advisors and study coaches.
You decide whether you learn on site or on the virtual campus.
You receive discounts on services, subscriptions or branded articles from our partners.
We work with you to find the best solutions for financing your myStudium.
Note: Our videos are only available in German as of now.
Your career prospects with the bachelor's degree Marketing
Your studies in Marketing are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills.
Included services:
Classes in virtual classroom or on-campus
Use of our online campus
Test access to the myCampus learning platform directly after signing the contract
Correction of your final module exams
Teaching and learning material
Online exams
Instruction, supervision and evaluation of your bachelor thesis
Shipping costs for the study scripts (Germany, Austria and Switzerland)
Your direct link to us
Admission requirements
We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
Frequently asked questions about the Bachelor Marketing
We have compiled the most important questions and answers for you here. If you still have questions, our student advisory service will be happy to help you.
Request free study brochure
Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.
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Awards, accreditations and certifications
