Dual Studies Online Marketing

YOUR DUAL MYSTUDIES PROGRAMME ONLINE MARKETING (B.A.)

Would you like to become an expert in the planning of performance campaigns, search engine optimization or social media? The dual study program in online marketing prepares you for precisely these areas of digital channels. As part of this course, you will learn the basics of business administration and project management, develop effective marketing strategies and analyze customer needs. The dual study program in online marketing prepares you for search engine marketing, social media marketing, email marketing, content marketing and affiliate marketing. Immerse yourself in the world of digital marketing and start your dual study program in online marketing.

You are studying in the study model: Dual Studies or Dual myStudium.

Summary

FACT CHECK: YOUR DUAL STUDY PROGRAMME

Study Model

Theory:

Classes on campus (dual studies) or
Voluntary courses on campus or virtually via livestream (dual myStudium)

Practice: 20 hours/week with a practice partner of your choice

Duration

Your degree programme lasts 6-7 semesters and has 180 Credit Points, depending on the study model.

STUDY LOCATIONS

Berlin, Bremen, Dortmund, Düssledorf, Frankfurt, Hamburg, Hannover, Köln, Leipzig, Mannheim, München, Münster, Stuttgart, Virtueller Campus

Depending on study model and study start.

START OF STUDIES

For this degree programme it is possible to start 4 times a year. You can apply up to 1 month before the start of your studies.

Start:
01.01.2025 01.04.2025 01.07.2025 01.10.2025

Specialisations

Your dual study programme offers you many prospects: Various specialisation options allow you to prepare even more specifically for your dream job.

DEGREE, ACCREDITATION AND RECOGNITION

Degree: B.A.

Under accreditation and subject to state recognition. IU International University is state recognized and system accredited by FIBAA.

Study Programs

Dual study models for the Bachelor Online Marketing

You can complete your Bachelor's degree in Online Marketing in the study model: Dual Studies or Dual myStudium. What doesn't change: You will spend 20 hours a week with a practice partner of your choice and gain important work experience. Find out more about the study models now!

Study Content

Content of the dual mystudy program Online Marketing

Get ready for the challenges of the digital industry. In the dual study program Online Marketing, you will combine theoretical scientific principles with methodological skills and practical experience with your practice partner. You will gain insights into classic marketing management and modern marketing strategies for online and social media channels. In addition to business basics, you will learn how to use specific online marketing tools and receive training in important interface areas such as IT, law and customer service. Start your dual study program in online marketing and become a professional in the digital world.

You can find a detailed curriculum on the page of your study model Online Marketing Dual myStudium. A semester could look like this:

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Why you should study Online Marketing dual study program

Theory & Practice

Study, work and leisure - with us you can combine everything thanks to regular alternation between theory and practice. You always apply what you have learnt directly in the practical phases - this makes it much quicker and easier for you to understand course content.

Private studies for 0€

Does studying privately sound expensive? At IU you pay €0 for your Dual Studies - because your practice partner pays your tuition fees.

15.000 Praxispartner

Anders als viele andere Hochschulen bringen wir Studierende und Unternehmen aufeinander abgestimmt zusammen – und das mit Erfolg: 2 von 3 Studierenden werden nach dem Abschluss von ihrem Praxispartner übernommen.

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.