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Titelbild für Infoseite "duales Studium Online Marketing": Duale Studentin steht mit Tablet in der Hand im Büro und lächelt in die Kamera
Dual Studies
Titelbild ohne Hintergrund für Infoseite "duales Studium Online Marketing": Duale Studentin mit Tablet in der Hand lächelt in die Kamera
Studystart: 4x per year

Bachelor Duales Studium Online Marketing

Companies are looking for many creative minds to develop their digital strategies and concepts. So start your dual degree in Online Marketing: With the dual study programme at IU.

Your dual study programme Online Marketing

Whether planning performance campaigns, search engine optimisation or social media: Hardly any company can do without digital marketing these days. IU International University makes you fit in all areas of digital channels. Does this sound like your dream job? Then start your dual degree programme in Online Marketing now! You will not only learn in-depth theory but also gain a lot of practical work experience to implement your concepts and ideas using smart marketing strategies.



Your study model: Dual study programme

You complete your degree programme with courses on campus. You will learn in small groups, can actively participate and ask questions. You will apply what you have learnt in projects and at work with your practice partner.

Your personal contact

Your benefits

Interlocking theory and practice

Thanks to regular alternation between theory and practice, you will always apply what you have learnt directly in the practical phases - making it much quicker and easier for you to understand the course content.

Teaching at the highest level

The IU is state-recognised and accredited. 2 out of 3 graduates are taken on by their practice partner directly after graduation.

No Numerus Clausus

What counts for us is the personal interview in which we find out your talents and strengths together.
Summary

FACT CHECK: YOUR DUAL STUDY PROGRAMME

Study Model and Duration

  • Theory: Classes on campus

  • Practice: 20 hours/week with a practice partner of your choice

Your degree programme takes 7 semesters and has 180 Credit Points.

STUDY LOCATIONS

Berlin

START OF STUDIES

For this degree programme it is possible to start 4 times a year. You can apply up to 1 month before the start of your studies.


Start:
01.01.2025 01.04.2025 01.07.2025 01.10.2025

Specialisations

  • Digital Business

  • E-Commerce

  • Social Media Marketing

  • KI im Marketing & E-Commerce

DEGREE, ACCREDITATION AND RECOGNITION

Degree: B.A.

Under accreditation and subject to state recognition. IU International University is state recognized and system accredited by FIBAA.

Study Content

What awaits you in the dual study programme Online Marketing

Do you want to study Online Marketing as a dual system? Then get fit for the digital industry: In theory, you will acquire scientific fundamentals and methodological skills, and then you will apply what you have learned with your practice partner:  

  • You will acquire skills in classical marketing management.  

  • You will learn about marketing strategies which can be implemented online and via social media.  

  • The degree programme provides you with basic business knowledge as well as specific knowledge of online marketing instruments.  

  • This programme is rounded off by teaching you how to deal with the interfaces between IT, law and customer service.  

  • In 6 of the 7 semesters, you will complete a practical project in which you work on a problem at a practice company. 

Deine Vertiefung - Dein Ding

Your dual study programme in Online Marketing offers you many prospects. From the 6th semester onwards, you take one of four specialisation options - and prepare yourself even better for your career.

  • Digital Business

  • E-commerce

  • Social Media Marketing

  • AI in Marketing & E-Commerce

IU Info Event

You have questions on Dual Studies? Get to know us!

What your Online Marketing programme offers you

Whether an innovative start-up or a traditional company - nowadays they all have to be marketed via the internet or social media. The dual degree programme in Online Marketing prepares you for these tasks as follows:

  • You combine theory at IU with the practice phase in a company or agency.

  • You acquire knowledge in the areas of business administration, marketing, IT, law and customer service.

  • You learn how to successfully use online marketing tools.

  • From the 5th semester onwards, you specialise in one of three specialisations for your dream job.

  • With your know-how, you plan online marketing campaigns, present companies on social media or create content for a brand's online channels.

Career

Dual study programme: Your career prospects

The fields of digital marketing and social media are among the fastest-growing professional sectors. That's why specialists who implement digital marketing in a user-oriented way are in growing demand. Exciting career opportunities in this field are waiting for you in the future:

Karrieremöglichkeit “Online-Marketing-Manager:in”: Online-Marketing-Manager:innen befinden sich in einem Meetingraum und arbeiten an einem Projekt

Some of our practice partners

PanasonicTelekomAWOCheck 24dpdMontel One
Fees

Study fees? You can save them!

Full time
Duration 42 months
Your practice partner will cover your tuition fees. Depending on the company, you may even receive additional remuneration.

US$0

Additional Costs

Private, state-recognised University

Highest quality teaching

Personal support

Admission Requirements

Admission requirements

We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!

Frequently asked questions about the bachelor Online Marketing

We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you. 

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“