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Titelbild für Infoseite “Bachelor Social Media”: Social Media Managerin vor aufgestellter Handykamera
Bachelor's degree
Titelbild für Infoseite “Bachelor Social Media”: Social Media Managerin vor aufgestellter Handykamera
Exactly my world.

Bachelor Social Media (B.A.)

Social Media, we show community managers what is important for the conception and design of successful communication strategies in social networks.


#Distance learning

Language : German

Optimally networked with your expertise. Study Social Media.

A job where you are on social networks like Facebook, Instagram and Twitter every day. All you have to do is study Social Media. During your Social Media studies at the IU International University of Applied Sciences (IU), you will learn what is important in the conception and design of successful communication strategies in social networks. And what terms like swarm intelligence, fake news and influencers mean for your work.

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies

  • Admission and application

  • Prices in detail


Request study brochure

Your career opportunities. Future-oriented.

Your studies in Social Media are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Zwei Frauen arbeiten an Tablet

SOCIAL MEDIA MANAGER WITH FOCUS ON STRATEGY

As a social media manager with a focus on strategy, you analyse your target groups and draw up communication plans. You also identify relevant channels that fit your company’s communication strategy. You are responsible for monitoring the implemented social media measures and reporting central key figures. Does this sound like the job for you? Then we recommend the elective modules Customer Management and Acquisition as well as Big Data Analytics.

Frau macht Notizen während des Meetings

SOCIAL MEDIA MANAGER WITH FOCUS ON CREATION

Frau macht Notizen auf Notizblock

COMMUNITY MANAGER

Studyformats

Choose how you want to study Social Media at IU

You can complete your Bachelor's degree in Social Media at IU by distance learning. Here you can find out how your studies at IU work and what your advantages are in the distance learning study model.   

Fernstudium an der IU Internationale Hochschule: Studentin in der Bibliothek

Distance Learning

For maximum freedom - study 100% flexible

You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.

FAQ

The most important questions about studying Social Media

Details

Why you should study Social Media

With a degree, you will enjoy more professional freedom in the future. First and foremost, with a Bachelor's degree you have more diverse career opportunities and more promising chances for promotion. In addition, many companies prefer academics to fill higher positions. 

The degree is also worth the experience. With every course you take, you invest in your personal growth with a view to lifelong learning. When education takes place the way you want it to, it's a lot of fun. 

Your IU studies in Social Media

During your Social Media studies, you will get to know the different facets of Social Media and User behaviour in more detail, and you will be able to use and evaluate them in a targeted way. You develop creative methods that educate and positively influence people.  

The modular Social Media degree programme provides you with all the necessary tools for the successful conception, design and implementation of communicative measures in Social Media. In order to optimally transfer your theoretical knowledge into practice, the programme includes numerous practical courses on Editing Image, Sound and Video Material. When you learn all this is up to you. At IU, education is 100% flexible. 

A look into the future: What you'll do after graduation

The rapid development of information technology and the digital networks that go with it play right into your hands. A Bachelor's degree in Social Media opens up many opportunities, because very few companies and organisations currently do without a presence in Social Media. With your qualifications gained from your studies, you can take up positions in the Strategy Development of Social Media Activities, the Creation of Content and in Community Management, among others. Best of all, in exactly the industry that interests you the most. 

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“