Master Marketing Management (M.A.)

Creative marketing is the key to national and international success. Your creativity and your know-how will make you indispensable.

Your educational path and your professional goals are at least as unique as you are, reason enough not to simply study on campus in the traditional way, but instead study wherever you are - around the clock and 365 days a year. IU’s distance learning programme offers these and many other advantages with its different time models and the innovative mix of virtual courses, digital learning tools and a unique online community. In this way, you’ll be able to complete your Master's degree with maximum self-determination and, if necessary, along with other students - without compromising and perfectly tailored to your personal needs.  

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.

There are countless reasons for studying a Master's degree at IU. Perhaps one of the most important is the fact that a Master's degree is required in more and more professional fields. After all, it is synonymous with proven expertise in a subject area that you have personally defined. This is especially true if you want to do a doctorate and pursue an academic career. Another advantage of a Master's programme is that you can begin getting a taste of practical experience and broaden your horizons with valuable experience. This means that you will have a lot more arguments in your favour when it comes to job opportunities than candidates who "only" have a Bachelor's degree. You’ll also benefit from attractive career prospects. You will not only be able to start your career at a significantly higher salary level; as a Master's graduate, you will also take on responsible tasks in a managerial position much sooner. 

The Master's degree in Marketing Management at IU International University of Applied Sciences gives you access to all important creative and business knowledge. In two or four semesters, you will become a competent and sought-after marketing professional for international markets. For example, you will deal with topics such as consumer behaviour, market research and digital business models in order to be able to successfully conduct international marketing and global branding. Whether it's marketing, sales, strategy or the development of online presences - a world of possibilities is open to you. 

Creative marketing is the key to national and international success. Your creativity and know-how make you indispensable. So start where you want and with whom you want. As a Communication Manager, you will be responsible for smooth internal and external corporate communication in order to sustainably increase the brand presence. As a Brand Manager, you will be in charge of the entire brand or image of a company and develop cross-channel media campaigns. And as a Marketing Manager, you will be responsible for the development, planning and implementation of the entire marketing strategy of a company in order to achieve the previously defined marketing goals.