Master-Distance-Learning Marketing Management
During the Master's in Marketing Management, you will develop into a creative strategist who successfully stages products and brands.
Start your Master's online study programme in Marketing Management now
Social media, SEO, sales and more – become one of the experts for marketing management! Our 120 ECTS master’s programme is for holders of a bachelor’s degree in marketing who have a knack for modern online communication!
How your studies get you ahead:
You learn how to use innovative marketing tools.
You deepen your knowledge of marketing controlling, consumer behaviour and market research.
It prepares you for an international career in marketing!
Study flexible
Learn innovatively
State-recognised
Your study programme summed up
Study programme & degree
M.A., 120 ECTS credits
Language: en
Full-time or part-time, 100% flexible
Application & starting date
Start from today, Online application, no application deadline
Study duration & extension
Locations
Study programme independent of time & place, No mandatory attendance, Innovative study tools available on online-campus & in the IU Learn App, Exams online or at nearest examination centre
Study fees
Starting at 316€/month, depending on model
Current discount campaign
Recognition & Approval
Study program is state-approved, accredited & internationally renowned, 120 ECTS - EN: AR-Siegel, ZFU: 161116c
Your modules in the online learning programme Marketing Management
Your master’s programme in Marketing Management covers all the necessary basics. Courses such as “Online and Social Media Marketing”, “International Consumer Behavior”, “International Marketing”, “Digital Business Models” or “Leadership” familiarise you with common challenges. You will benefit from a variety of teaching formats and a high level of practical relevance. Completing case studies, best practice analyses or projects prepares you well for positions of high responsibility.
Echte Erfahrungen machen
Fit für den Berufsalltag: Im Modul „Marketing Project“ konzipierst Du eigenständig ein Produkt oder eine Dienstleistung. Dafür definierst Du alle Komponenten des Marketing-Prozesses: Du legst Deine Zielgruppe fest, definierst die Preisgestaltung und beschäftigst Dich mit der Kommunikation rund um Dein Produkt! Zusätzlich machst Du Dir um die Distribution auf dem Markt Gedanken. So gestaltest Du einen individuellen Plan für die Markteinführung Deines Produktes – und führst es zum Erfolg!
Mastering AI
Did you know? During your studies, you’ll have the opportunity to take our new AI elective*. It will teach you everything you need to know about AI and prepare you for tomorrow’s professional world.
*You can find more information in your module handbook.
Your professional future as an expert in Marketing Management
Your expertise in the field of Marketing Management opens up an exciting career with lucrative opportunities for advancement across all sectors. After graduation, you will be able to work, for example, as a ...
Study model and prices for the Master's online study programme in Marketing Management
Depending on your personal or professional situation, full-time study is not always easy to manage. That is why we have also developed part-time programmes for all our degrees, which offer flexible and longer study periods. This way, you can study alongside your job or during your time off, whether at home or abroad. The content of the different models is identical. Depending on the study model, we will adjust your tuition fees accordingly. With the part-time variants, your weekly study workload is reduced.
Can't finish your degree in the allotted time? No problem! We will develop the right study model for everyone. If you realise that you need more time, you can easily switch to another study model with three months’ notice before the end of the month. These are our different study models:
US$577
monthly
US$435
monthly
US$344
monthly
All our study programmes include the following services
Any Questions? Bring them on.
Recognition of previous achievements
Do you have vocational training or further education, work experience or have you already studied? Then have your prior learning recognised for your distance learning study programme! This will save you time and tuition fees - namely 30 euros per recognised ECTS point.
Spare Zeit & Geld: Deine Vorleistungen zählen
Have you completed vocational training or further education? Then have this prior learning recognised for your degree course: Use this tool to calculate which degree programme will help you graduate the fastest and effectively reduce your tuition fees.
- Hours
- ECTS
Du brauchst Unterstützung bei Deinem Anerkennungsantrag? In unserem Leitfaden zur Anerkennung haben wir alle wichtigen Infos für Dich zusammengefasst.
Verkürzung Deiner Studienzeit: Überspringe einzelne Module oder ganze Semester!
Studiengebühren sparen: Für jeden anerkannten ECTS-Punkt sparst Du 30 Euro.
Gerne prüfen wir schon vor Deiner Bewerbung fürs Fernstudium, ob und in welchem Umfang wir Deine Vorleistungen berücksichtigen können: unverbindlich und 100% online. Fülle dafür einfach unsere Online-Anerkennung aus.
Wenn Du Dir alle Vorteile unserer Anerkennung sichern willst, solltest Du nur darauf achten, dass Du Deinen Antrag noch vor Ende des Probemonats einreichst. Um Deine Studienzeit zu verkürzen, kannst Du Deinen Antrag zur Anerkennung von Vorleistungen jederzeit stellen – auch während Deines Studiums. Eine Kostenreduktion können wir Dir nach Ende des Probemonats allerdings nicht mehr gewähren.
Admission requirements
We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
Why IU is the best choice
Shape your studies your way
Plan your study routine however you like. You decide whether you prefer to study at night or during the day, at the library or in a cafe. You can even choose the start of your studies flexibly.
Easily organise your study routine
On your online campus, you're always up to speed. Here you organise your entire studies and find everything in one place – from digital scripts to an overview of your grades.
Deepen your knowledge individually
Deepen your knowledge interactively and suited to your learning style. With multimedia tools such as our AI study assistant, live sessions and learning sprints, you prepare better for your exams.
Take exams flexibly
Do you feel confident in the practice exam? Then sit your exam 24/7 online or at a location of your choice. In some courses, the final exam may be a workbook or portfolio.
Request free study brochure
Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.