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Distance Learning Master Online Marketing (M.A.)

Start your studies. Get your discount. Shape your future.

Enroll by Nov 28 with code TRAUM24: €1,444 discount, free iPad & cashback!

Start your distance learning master’s programme in Online Marketing today

From website to social media: after completing the Online Marketing distance learning master's programme, you'll know how to excite people about your brand.


In addition to channel-specific expertise, you will acquire agile digital strategies and learn how to measure your successes. In addition, you will gain sought-after know-how of new marketing tools such as chatbots or voice search and train your management skills. In your electives, you can focus on various subjects or prepare for a leadership role.


The 60 ECTS credit programme allows you to complete your master's degree in just one year. The 120 ECTS credit programme lets you dive deeper into the subject. Want to kickstart your international career? Then our English-language master's in Digital Marketing is right for you, whether as a 60 ECTS programme or 120 ECTS programme.

Summary

Your study programme summed up

Study programme & degree

M.A., 120, 60 ECTS credits
Language: de, en
Full-time or part-time, 100% flexible

Application & Start of Studies

Start your studies today! Many study programmes allow you to start immediately!

Study duration & extension

12, 18, 24, 36, 48 months, depending on model Extension possible free of charge

Locations

Study programme independent of time & place, No mandatory attendance, Innovative study tools available on online-campus & in the IU Learn App, Exams online or at nearest examination centre

Study fees

Starting at 316€/month, depending on model

Current discount campaign

Recognition & Admission

All details on recognition and admission can be found directly on the page of your desired study programme.

Start today: try us out for 1 month
Study Programs

Your online study programmes in Digital Marketing

The online master's proigramme in Digital Marketing is available as a 60 ECTS or 120 ECTS programme in German or English language.

Study Content

Your electives in the master's programme Online Marketing

Your master’s programme in Online Marketing is as practice-oriented as possible: In the 60 ECTS programme, you chose one of 16 elective modules, for example artificial intelligence, mobile marketing or e-commerce. In the 120 ECTS programme, you focus on two of 14 elective modules to prepare for your career. You can choose from modules such as digital transformation, communication and public relations as well as SEA and social media marketing.

Start today: try us out for 1 month

Study flexible

anytime and anywhere with 24/7 online exams, full- or part-time.

Learn innovatively

on your digital campus with your own AI study assistant and multimedia tools.

State-recognised

Benefit from an accredited degree with excellent career prospects.

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.

Career

Your professional future

Frau arbeitet mit Smartphone und Laptop in modernem Büro

Online Marketing Manager

As an online marketing manager, you are an all-rounder: Your main task is to make your company's website or online shop easy to discover in digital media. To achieve this, you optimise the reach and conversion rate. You also run campaigns across channels, plan your marketing efforts strategically, and are responsible for the timing and budgeting of various measures. You may also focus on certain areas, for example search engine ads and advertising as an SEA online marketing manager.

Why IU is the best choice

Shape your studies your way

Plan your study routine however you like. You decide whether you prefer to study at night or during the day, at the library or in a cafe. You can even choose the start of your studies flexibly.

Easily organise your study routine

On your online campus, you're always up to speed. Here you organise your entire studies and find everything in one place – from digital scripts to an overview of your grades.

Deepen your knowledge individually

Deepen your knowledge interactively and suited to your learning style. With multimedia tools such as our AI study assistant, live sessions and learning sprints, you prepare better for your exams.

Take exams flexibly

Do you feel confident in the practice exam? Then sit your exam 24/7 online or at a location of your choice. In some courses, the final exam may be a workbook or portfolio.

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“